FeelRouge: one name, many significations.

“Fil rouge” suggests coherence and harmony, creating the best lightning and involving atmosphere in every event. “Rouge” is the color of passion and sentiments.

FeelRouge means to feel in first person those emotions and values that we will be able to share with our customers in an event project.

FeelRouge Worldwide Shows, founded in 2016 by Balich Worldwide Shows, Valentina Saluzzi and Carolina Dotti, specializes in the production of Corporate and Special Events.

Balich Worldwide Shows is the company led by Marco Balich, Gianmaria Serra and Simone Merico specialized in the creation and production of Olympic Ceremonies, major live events, permanent shows and innovative formats.

What we do

FWS designs and realizes conventions, celebrations and anniversaries, launch events, roadshows, incentive travels, meetings, special and Vip touch events.

FWS combines the expertise of a communication agency with proven experience in logistics, covering every stage of designing, planning and staging events.

FWS has the potential to be one of the biggest player in corporate and special events market both in Italy and abroad.

Valentina Saluzzi

Vice President & Managing Director

Carolina Dotti

CEO & Business Director

FWS, founded on 1st January 2016, is the result of a long history of friendship between Carolina and Valentina, which leads them to come closer together in the world of events working with some of the most important Italian agencies.

In 2006 Valentina and Carolina set up DPR & Associates. In 2012 they merged with a big communication and events Group in Milan, where they honed their experience in the production of large-scale events for major clients, heading a team of highly skilled professionals in this sector. In 2013 they capitalized on their experience when they joined Egg Events. Over the following two years, the agency developed a reputation as one of the most sparkling events organisers in the Italian marketplace, with Carolina and Valentina as Executive Producers for numerous events, such as ‘40 years of Volkswagen Golf’, the ‘Con Noi’ UnipolSai Convention, ‘BeReady’ for Vodafone Enterprise, and the 2014 convention for Generali Italia/Ina Assitalia.