A special evening to celebrate the 50th anniversary of an important Italian Group; SIAT. It celebrates its anniversary in the city from which it all began, Genoa, in one of the historic buildings of the Ligurian capital, Palazzo Ducale.
Fifty years between sea, earth and sky. SIAT; a story to tell.

50 YEARS OF HISTORY

1 HISTORIC BUILDING

300 GUESTS

50 YEARS OF HISTORY

1 HISTORIC BUILDING

300 GUESTS

50° SIAT. CINQUANT’ANNI DI TERRA, MARE E CIELO

A special evening to celebrate the 50th anniversary of an important Italian Group; SIAT. It celebrates its anniversary in the city from which it all began, Genoa, in one of the historic buildings of the Ligurian capital, Palazzo Ducale.
Fifty years between sea, earth and sky. SIAT; a story to tell.

ANNIVERSARY CELEBRATION

CLIENT: GRUPPO SIAT

YEAR: 2017

EVENT TITLE: 50° SIAT. 50 ANNI TRA MARE, TERRA E CIELO.

50° SIAT: fifty years of sea, earth and sky.

FeelRouge Worldwide Shows celebrates 50 years of a historic Italian reality: SIAT. Between sea, earth, and sky, the SIAT Group celebrated this significant milestone in its hometown, Genoa.

On 22nd June 2017, guests were invited to participate in an exclusive and dedicated evening in a suggestive location, Palazzo Ducale, a symbol of the city.

A celebration of the 50-year milestone, but also a tribute to the city with its history, its excellence of food, music, and art.

Lights, installations and video projections have been studied and prepared according to the theme of the evening, reproducing the colors and the distinctive features of the Group. Therefore, the path from the past to the future which is symbolically guided by an element that guides Blue Riband. The narrative concept that characterized the event was also reflected in the performance, through the celebration of the Siat story and its link with Genoa.

Firstly, an emotional video that accompanies the Siat institutional speech and celebrates its history and future.

To continue the Siat institutional speech, an emotional video was screened to celebrate the past, present, and future of the Group. The Gala dinner offered to the guests, in a refined and elegant setting, ended with an artistic performance by Antonella Ruggiero, representative of the musical tradition and talent of Genoa.