Client: Azimut Yachts

Year: 2019

Event Title: Azimut – Times Square

6th of June 2019 – New York

After organising the Gala Dinner on May the 11th for 300 people at the Rainbow Room, on the 65th floor of the Rockefeller Center, Feelrouge oversaw the planning of an exclusive installation that featured an 18-meter yacht, the Azimut S6 positioned in the famous location of Times Square in New York City.

A real urban show, designed to create a dialogue with the city, to celebrate the first 50 years of activity of the boating brand.  It is the first time in the history of one of the most famous squares in the world that such a large yacht is exposed and transformed into a creative installation. This incredible initiative was organised and realised in collaboration with Design Pavilion and NYCxDESIGN, the annual event in which New York celebrates design.


Azimut, who has always hybridised the nautical world with unexpected elements, had already experimented with this type of activity during the Design Week 2018 in Milan, landing the Azimut S7 in front of La Triennale – Milan. Also on that occasion, the installation was curated by FeelRouge.