... 7 highly notable testimonials from UnipolSai’s ad campaign, which set the rhythm of the show...

12
Cities

6000
guests

7
Testimonials

12
Cities

6000
guests

7
Testimonials

Roadshow UnipolSai Assicurazioni 2016

... 7 highly notable testimonials from UnipolSai’s ad campaign, which set the rhythm of the show...

Road Show
Client: UnipolSai Assicurazioni
Year: 2016
Event title: “ROADTOGHETER. Insieme per crescere. Semplicemente.

Twelve cities and fifteen rendezvous to enable the UnipolSai management to meet its agents face to face. Using a concise, direct and effective format, suitable for audiences of different sizes, the road show’s objective was to communicate the company’s three-year programme and to disseminate among the participants the firm’s brand values: clarity, development and growth, with an even stronger sense of purpose.

The managing director took the stage, followed by the sales directors and regional managers, whose speeches were accompanied by music, video graphics and live feeds. Through the support of short introductive and motivational videos from the web series “Così Vicino – Team Young Italy UnipolSai”, produced by the Company and spread in exclusive on YouTube through the Unipol Group’s Corporate channel, they were conveyed the key-drivers roadshow’s subject through the experiences of seven young sports champions, part of the Project team Young Italian UnipolSai, including Federica Pellegrini, Gregory Paltrinieri and Carlotta Ferlito.